Match rate
The match rate is the share of your organic sessions for which Keyword Hero
names a keyword. The rest keep a label, such as (not provided). On average,
Keyword Hero matches 93%.
How to read yours
Section titled “How to read yours”In the app, compare the Total organic sessions figure on the Overview with Show Not Provided off and on.
- Off, the figure counts matched sessions only.
- On, it counts all organic sessions.
Divide the first by the second. 507 sessions off and 600 on is a match rate of about 84%.
What moves it
Section titled “What moves it”- Time. Keyword Hero trains on your own history, so the rate rises over the first weeks.
- Size. Larger websites match better, because there is more data to match on.
- Search Console coverage. A hostname without a Search Console property cannot be matched at all.
- Other search engines. Bing and Yahoo traffic is never matched, and counts against the rate.
- Accuracy over coverage. Keyword Hero leaves a session unmatched rather than guess. A slightly lower rate is the price of conversions you can rely on.
When it needs action
Section titled “When it needs action”If the rate is still below 70% after four weeks, something in the setup is usually missing. Work through Low match rate.