Low match rate
A large share of your organic sessions still shows a label such as
(not provided) instead of a keyword. Work through these checks in order.
Match rate shows how to measure it.
1. Has it been four weeks?
Section titled “1. Has it been four weeks?”Keyword Hero trains on your own history, and the match rate rises over the first weeks. Judge it after four weeks, not after four days.
2. Is a Search Console property missing?
Section titled “2. Is a Search Console property missing?”Turn on Show Not Provided and look at the labels.
- Many sessions with
(not provided)_subdomain_add_searchconsole: a subdomain has no Search Console property in your setup. Add it. - Many sessions with
(not provided): check that every protocol and hostname is selected,https://andhttp://,www.and the bare domain.
A new Search Console property needs about three days to collect its first data. Wait at least five days after adding one.
3. Is it Bing or Yahoo?
Section titled “3. Is it Bing or Yahoo?”(not provided)_bing and (not provided)_yahoo are never matched. If they
make up a large share, your match rate for Google is higher than the overall
figure. See Keyword labels.
4. Does something rewrite your organic data?
Section titled “4. Does something rewrite your organic data?”Rules in Google Analytics that change the source, medium or landing page of
organic sessions, or that replace (not provided) with page titles, prevent
matching. See Verify your setup.
5. Is the website small?
Section titled “5. Is the website small?”Small websites match less precisely, because there is less data to match on. That improves as traffic grows, and cannot be fixed in the setup.
Still low?
Section titled “Still low?”If the match rate is still below 70% after four weeks, write to support@keyword-hero.com with your domain and the match rate you measured.