Verify your setup

Run through these checks a few days after setup, or whenever the numbers look off. Each one is quick, and each one is a common reason for missing keywords.

Time: about 10 minutes · You need: access to the project in Keyword Hero and to your Google Analytics property

1. The right property and data stream

Open the project’s Configure button and the first disc. Make sure that the property and data stream are the ones your website sends its traffic to. A staging stream or an old property gives you keywords for the wrong traffic.

2. Every Search Console property

Open the third disc. Make sure that every hostname and protocol the website runs on has a selected property: www. and the bare domain, https:// and http://, and every subdomain. See Add Search Console.

A missing one shows up in the reports as (not provided)_subdomain_add_searchconsole.

3. The key events

Open the second disc. Make sure that the key events you track are the ones that matter, and that ecommerce tracking is selected if your site uses it. See Track key events.

4. The plan covers your traffic

Compare your organic sessions per month with your plan’s limit in Plans and limits. Sessions above the limit are not matched.

5. The Keyword Hero property exists

In Google Analytics, make sure that the property Keyword Hero property (GA4) – your property name is still there and has not been renamed or moved. Keyword Hero uploads to it every day.

6. No filters rewrite your organic traffic

Keyword Hero needs your Google Analytics data as Google collected it. A rule that rewrites the source, medium or landing page of organic sessions, or that replaces (not provided) with a page title, stops Keyword Hero from matching those sessions.

Check it worked

The match rate is the overall check. On most websites it reaches 70% within four weeks. If it stays below that, see Low match rate.