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Key events show (not provided)

The Keyword Hero data shows no conversions at all, or every conversion sits on (not provided). Work through these checks in order.

The free plan, Little Hero, tracks none. Big Hero and above do. See Plans and limits.

Open the project’s Configure button and the second disc. Make sure that the key event or ecommerce tracking you expect is selected, and choose Continue. See Track key events.

3. Does the key event happen on a subdomain?

Section titled “3. Does the key event happen on a subdomain?”

If visitors convert on a subdomain, such as shop. or leads., and that subdomain has no Search Console property in your setup, the conversions land on (not provided)_subdomain_add_searchconsole. Add the property.

4. Does the conversion happen on another platform?

Section titled “4. Does the conversion happen on another platform?”

If the purchase or sign-up happens on a third-party platform, such as a Shopify or Etsy checkout, it runs in a different session from the organic visit. Google Analytics cannot connect the two, and neither can Keyword Hero. There is no fix on the Keyword Hero side.

In Google Analytics, Google’s own Conversions metric is not attributed to keywords. Use Keyword Hero’s lowercase conversions. See Save the report in GA4.

Write to support@keyword-hero.com with your domain and the email address of the Google account you set it up with.