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Data freshness

Keyword Hero app Keyword Hero property in GA4
Updated Once a day Once a day
First data after setup Within 24 hours Up to 24 hours after the app
Today’s data Never Never
Dates shown Real dates Three days behind; the date dimension holds the real date
Time zone The one set in your Google Analytics property The same

Keyword Hero only processes complete days. It waits until the day has ended in your property’s time zone, and then for Google Analytics to finish processing that day, which can take another 24 hours. Only then is all the data it needs available. The most recent days cannot be selected in the app’s date picker for that reason.

Why the Google Analytics property lags further

Section titled “Why the Google Analytics property lags further”

Data uploaded to Google Analytics goes through Google’s own processing, which adds up to another 24 hours. In the Keyword Hero property, the data shown for a date belongs to three days earlier: what you see for 10 January happened on 7 January. When you compare with your original property, compare 10 January in the Keyword Hero property with 7 January in the original, or use the date dimension.

If the app still shows no data 48 hours after setup, or new days stop arriving, see No data or Data stopped arriving.