The Keyword Hero property
During setup Keyword Hero creates a separate GA4 property and uploads your keyword data to it once a day. This page lists what it contains.
The property
Section titled “The property”| Name | Keyword Hero property (GA4) – your original property name |
| Location | The Google Analytics account you chose in the setup’s upload step |
| Contents | A copy of your original property’s organic data, with keywords and the fields below |
| Updated | Once a day, three days behind. See Data freshness |
| After you cancel | Stays in your account, with all data uploaded until then |
Do not connect Search Console or Google Ads to this property, and do not rename or delete it. Keyword Hero uploads to it every day.
Dimensions
Section titled “Dimensions”| Dimension | Meaning |
|---|---|
keywords |
The search term Keyword Hero matched to the session, or one of the keyword labels |
landing_page |
The page the session started on |
device_category |
desktop, mobile or tablet |
country_iso_code |
The visitor’s country as a two-letter ISO code, such as DE |
hostname |
The hostname the session started on |
source |
The traffic source, such as google |
search_position_dimension |
The Google position your result held when it was clicked, per session. 1 is the first organic result, 11 the top of page two |
brand_classification |
Whether the keyword is a brand or generic search. See Manage brand keywords |
date |
The real date of the session, corrected for the three-day lag |
Metrics
Section titled “Metrics”| Metric | Meaning |
|---|---|
sessions |
Organic sessions |
engaged_sessions |
Sessions Google Analytics counts as engaged |
page_views |
Page views in those sessions |
session_duration |
Time spent in those sessions |
conversions |
Conversions from the key events you track, attributed to the keyword |
total_revenue |
Revenue from those conversions |
search_impressions |
Google search impressions for the keyword. Not in the default report; see Work with secondary dimensions in GA4 |
conversions_<key event> |
Conversions for one key event, such as conversions_demo_booked |
revenue_<key event> |
Revenue for one key event, such as revenue_demo_booked |
The property counts every session as a new user, because Keyword Hero transmits no cookie information. Compare sessions, not users. See Sessions, users and attribution.